Creative Media Production

 Modern cinematic storytelling strives for a magnificent visual presentation of colour, scenery, costume, and so on. In most situations, these few items, clothes, or settings might have deeper connotations, or act as "symbols". With a better knowledge of semiotics, modern film has progressed from just narrating stories to using additional elements (clothes, props, scenery, etc.) to lend symbolic significance to the tale and/or to modern times. Semiotics may be a terrific technique to draw the audience into a tale and convey a lot more about it in these minor details. As previously said, a symbol can be anything having a significance. From the hues of the products to the items themselves. Anything, from the written word to the actual item, can be a sign. Filmmakers have incorporated this research to their narrative, strengthening minor nuances that give additional information to either the development of the character/s or the plot itself. The importance of sign analysis in fi...

Film has been a tool for males to express their sexual desires on screen since the start fo the film industry. Movies are constantly  objectifying women and defining their identity by the power of men for their own sexual desire. The phenomenon is called "the Male Gaze" which is first conceptualized by the film theorist Laura Mulvey. Since the Great Depression which affected the whole economy,  Movie studios believed that women are useless in the industry as they lack business-minds and are not financially-orientated. Therefore, the film industry has been dominated by men ever since. So much so, that the industry experiences a shortage in female film makers and lack of appreciation for those who work in it. This shortage of female auteurs leads to the absence of female-driven narrative on the big screen, and it originates from the fact that film is and has always been a vehicle for males to represent their wants on screen.  If you think for a second and look at how female...

Fight club is a perfect example on how the film industry portray toxic masculinity. It expresses the societal views of how man are supposed to act or feel in a certain way in order to feel like a ‘man’. Such views can be, the dislike of women or the belief that kindness is a sign of weakness. The director David Fincher manages to demonstrate on how a society controlled by consumerism damages mental health issues and makes men vulnerable to toxic masculinity.  Fight club is a highly intense and visually striking depiction of the multifaceted aspects of masculinity, media influence, corporate dynamics, gender relationships, self-identity, and the profound impact of fatherhood. The film delves deep into the crisis that surrounds masculine identity, offering a thought-provoking exploration of the challenges and complexities inherent in defining oneself as a man in today's society. Hetero-white-male as the social default is challenged and displaced, highlighting the need for diverse per...

Culture is defined as a way of life, built by people on from one generation to another. In addition, it involves a wide range of ideas and meanings. Such as, values, beliefs, roles, norms, and various arts and artefacts. Culture plays a huge role on how we view the world around us, so much so that culture gives us our identity and purpose. One can notice that culture is constantly portrayed on media by interculture communication which provides the audience to encompass social norms, habits, and language skills. In the field of media, culture is usually imbalanced which causes a lot of dilemma and controversy. Watching films is a sort of amusement, but as you gain knowledge about certain subjects, you will unavoidably find yourself extrapolating from what you see on the screen. Since films are cultural artefacts, they reflect the views, ideals, and beliefs of the culture in which they are produced. We shall examine elements of Orientalism in Disney films in this post, focusing on Aladdi...